Our Thinking
Manual vs. Automated Bidding Strategies – Which is Best for Your Google Ads Campaigns?
When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way and streamline those efforts as much as possible, which is why Google has developed automated bidding strategies to help you manage your paid search ad campaigns. Google touts automated bidding
How to Create Organic Content That Actually Helps Shoppers
Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands can amplify their content marketing strategy to reach people in the next stage of the consumer buying journey – consideration. Think about your last major purchase. What prompted it? How did you discover which products
How to Increase Brand Awareness With Organic Content
Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the
[Case Study]: How to Increase Social Media Engagement By Repromoting Content
Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a marketers’ quiver. But does repromoting the same piece of content really provide value and increase social media engagement? Recently, we set out to answer that very question (spoiler alert: it works). Introduction Recently, one of
How to Identify Blog Topics People Will Actually Want To Read
The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has
Picture This: Best Practices for Sharing Images on Social Media
Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose
[e-book]: The Ultimate Guide to Local Social Media Marketing
If you’re interested in how your multi-location or franchise brand can improve its local social media marketing efforts, make sure to check out our latest ebook: The Ultimate Guide to Local Social Media Marketing How multi-location and franchise brands can use social media to reach local consumers. Click here to download your free copy! Who
10 of the Best Free Tools to Help You Produce Killer Online Content
For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers. The bad
How to Use Facebook Boosted Posts to Increase Local Social Media Engagement
This is the fifth post in our Local Social Media series – a comprehensive look at how multi-location and franchise brands can improve their local social media presence. This post will cover how multi-location brands can use Facebook Boosted Posts to increase page followers and drive engagement at the local level. One of the most
