Our Thinking
How to Increase Brand Awareness With Organic Content
Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the
[Case Study]: How to Increase Social Media Engagement By Repromoting Content
Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a marketers’ quiver. But does repromoting the same piece of content really provide value and increase social media engagement? Recently, we set out to answer that very question (spoiler alert: it works). Introduction Recently, one of
How to Identify Blog Topics People Will Actually Want To Read
The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has
Picture This: Best Practices for Sharing Images on Social Media
Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose
[e-book]: The Ultimate Guide to Local Social Media Marketing
If you’re interested in how your multi-location or franchise brand can improve its local social media marketing efforts, make sure to check out our latest ebook: The Ultimate Guide to Local Social Media Marketing How multi-location and franchise brands can use social media to reach local consumers. Click here to download your free copy! Who
10 of the Best Free Tools to Help You Produce Killer Online Content
For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers. The bad
How to Use Facebook Boosted Posts to Increase Local Social Media Engagement
This is the fifth post in our Local Social Media series – a comprehensive look at how multi-location and franchise brands can improve their local social media presence. This post will cover how multi-location brands can use Facebook Boosted Posts to increase page followers and drive engagement at the local level. One of the most
How to Manage Online Reviews at the Local Level (and Why You Need to)
This is the fourth post in our Local Social Media series – a comprehensive look at how multi-location and franchise brands can improve their local social media presence. This post will cover why customer reviews are so important and what multi-location brands need to do to manage online reviews at the local level. Online reviews
Sports and the Second Screen: Implications for Advertisers
For the sports fan, it’s becoming increasingly difficult to passively sit on the couch and just watch the game. The ubiquity of internet-connected devices along with the multitude of media channels available at fans’ fingertips has led to a multi-screen, interactive experience. Fans are now enhancing their TV-watching with a second screen (and sometimes more)
