Our Thinking
What Happened? Everything You Need to Know About the Facebook Cambridge Analytica Data Scandal
What going on? The New York Times and The Observer of London made waves on both sides of the Atlantic this month with reports that Cambridge Analytica, a political data firm, illegitimately accessed the profiles of 50 million Facebook users to influence political advertising during the 2016 presidential campaign. The reports claimed that Cambridge Analytica also influenced
Content Marketing 101: 10 Steps for Developing Effective Content Marketing Strategies
This is the fourth post in our Content Marketing 101 series. Make sure to subscribe to our blog for more helpful tips for marketers. Welcome to Part 4 of our Content Marketing series. As we covered in Part 1, Content Marketing is a lot more than just writing copy; it’s a comprehensive process focused on
A Look at Paid Search Advertising in the Era of Voice Search
Have you had the pleasure of listening to your friends or coworkers shout commands into Amazon’s Echo device powered by Alexa yet? “Alexa, play Passionfruit by Drake.” Even if you don’t own an Alexa-enabled device, chances are you’ve heard similar commands. Maybe you’ve even heard the word “Alexa” so much that you can’t bear to
