Our Thinking

A Look at Paid Search Advertising in the Era of Voice Search

Have you had the pleasure of listening to your friends or coworkers shout commands into Amazon’s Echo device powered by Alexa yet? “Alexa, play Passionfruit by Drake.” Even if you don’t own an Alexa-enabled device, chances are you’ve heard similar commands. Maybe you’ve even heard the word “Alexa” so much that you can’t bear to

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