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How to Create Engaging Local Social Media Content at the Local Level
This is the third post in our Local Social Media Series. In this post, we’ll cover how multi-location and franchise brands can give individual locations the tools they need to create highly engaging and brand compliant local social media content. Catch up on posts One and Two to see what you missed. In this series,
How to Create Social Media Content That Engages Local Audiences
This is the second post in our Local Social Media Series. Catch up by reading our first post and checking out our Local Social Media Infographic. Creating and promoting original content can be challenging for any brand. For multi-location and franchise brands, that challenge is exacerbated when you have to spread that content across locations
Infographic: 4 Reasons Why Multi-Location Brands Need a Local Social Media Presence
For multi-location and franchise brands, localizing your social media presence can be difficult. But, as our new infographic demonstrates, there are plenty of reasons why establishing an optimized, robust and localized social media presence across locations is so important. Download our free infographic to learn four reasons why your multi-location brand needs a local social
How Multi-Location Brands Can Engage Local Consumers on Social Media
This is the first post in our Local Social Media Series. Make sure to catch more helpful tips for marketers by subscribing to our blog. In today’s tech-driven, always-connected world, there’s no shortage of marketing channels to deliver your brand’s message to target audiences. But getting those audiences to respond to those messages can be
Guide: Voice Search Marketing – How to Reach Smart Speaker Users
Our Voice Search Marketing Guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: Voice search and smart speakers Voice-enabled search has been a growing force in digital media and search marketing for the past few years. By 2020, it’s estimated that 50 percent of
How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change
Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials. But, things have changed. Video content remains
New Study Highlights the Importance of a Strong Online Presence for Local Brands
For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study. To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The
What Happened? Everything You Need to Know About the Facebook Cambridge Analytica Data Scandal
What going on? The New York Times and The Observer of London made waves on both sides of the Atlantic this month with reports that Cambridge Analytica, a political data firm, illegitimately accessed the profiles of 50 million Facebook users to influence political advertising during the 2016 presidential campaign. The reports claimed that Cambridge Analytica also influenced
Content Marketing 101: 10 Steps for Developing Effective Content Marketing Strategies
This is the fourth post in our Content Marketing 101 series. Make sure to subscribe to our blog for more helpful tips for marketers. Welcome to Part 4 of our Content Marketing series. As we covered in Part 1, Content Marketing is a lot more than just writing copy; it’s a comprehensive process focused on
