Our Thinking
A Complete Guide to OOH Advertising
According to the Out-of-Home Advertising Association of America, people spend about 70% of their waking hours away from home. Out-of-home (OOH) advertising lets you reach and connect with them during that time. In other words, this form of advertising helps you target your audience when they are not watching TV, scrolling social media on their couch,
What is Media Planning? A Complete Guide for Marketers
Advertising today means more than getting your products in front of a target audience. To be effective, marketers don’t just need to reach consumers — they need to do so while spending their limited budgets optimally. That requires foresight, planning, and an in-depth understanding of diverse marketing channels. It’s why media planning is so important.
Leveraging the Industry’s top Research tools
As an agency, Mindstream Media Group invests over $1 million annually in the media industry’s best research, intelligence and analytics tools, which help to define and drive our media recommendations, as well as help our agency partners flourish. Whether we are forming a comprehensive media partnership with another agency or working as a consulting partner for services like
Advertising to Teens: How Brands Can Connect with a Generation that’s Always on Their Phones
Ask any parent and they’ll tell you, teens are almost always on their phones. According to Common Sense Media, 78 percent of teens check their devices at least once an hour. The question marketers need to be asking is, “What are teens doing while on their phones?” To try to figure that out, let’s look
5 Ways Consumers Interact With Smart Speakers
Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical mass thanks to smartphones and smart speakers. In fact, comScore estimates 50 percent of all searches will be voice-based by next year. Like the transition to a mobile-first search landscape before it, voice search seems
Local Social Media Series from Mindstream Media Group
What is this series all about? Our Local Social Media Series will help multi-location and franchise brands improve their social media presence by engaging consumers at the local level. Who should read this series? Multi-location and franchise brand marketers looking to boost their brand’s local presence on social media. Part One: How Multi-Location Brands Can Engage Local
Beyond Millennials: How to Market to Generation Z
As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. And, it’s difficult to go anywhere without hearing about Millennials and their effect on the marketing industry. But what about the generation after Millennials, Gen Z – people born from the mid-1990s to 2012? Who
Ratings and Reviews: What Marketers Need to Know
As consumers in the digital era, we no longer have to battle the uncertainty that was previously associated with buying a new product. Thanks to product reviews and ratings, we now have insight into other people’s experiences – the good, the bad and the ugly – which in turn helps guide our buying decisions. And
What You Need to Know About Connected TV Advertising
As the lines between traditional and digital video consumption blur – and, in many cases, vanish completely – marketers are scrambling to find the right approach to reach an increasingly fragmented audience. Some marketers see this as a binary choice between leveraging the massive audiences and storytelling prowess of traditional TV or harnessing the targeting precision
